NSC receives Cypriot sports management expert |08 July 2022

The National Sports Council is this week receiving Cypriot lecturer, Dr Mary Charalambous Papamiltiades from the European University of Cyprus, who is in Seychelles on an official visit at the invitation of Marie-Celine Zialor, Minister for Youth, Sports and Family.  

Minister Zialor and Dr Charalambous met in Cyprus when Minister Zialor made a familiarisation visit there in May. She is here to follow up on avenues for sports development in Seychelles among other matters.

Sport is an area where Seychelles is seeking assistance with capacity building, sports science and sports management, the latter being the area of specialisation of Dr Charalambous.

Minister Zialor and the Seychelles delegation accompanying her then additionally met with the president of the Cyprus Sports Association (KOA) Andreas Michaelides and Dr Charalambous’ visit is directly linked to talks engaged between the parties then.

Dr Charalambous specialises in marketing/sports management and will during the five-day visit conduct training sessions and lectures for sports managers and officers at the National Sports Council (NSC) and for officials from sports federations and associations.

A first session/training for sports managers and sports officers took place on Wednesday at Olympic House.

She will conduct a second lecture for personnel from sports federations and associations tomorrow from 9am to 12 noon, at the Seychelles Football Federation (SFF) auditorium.

Dr Mary Charalambous-Papamiltiades, lecturer, marketing/sports management from the European University of Cyprus, has written a number of publications relating to sponsorship of sport, marketing of sport and sport governance, the latter being an international case study conducted in 2013.

Being from a country considered small in size in terms of population in Europe, similar in context to Seychelles being a small country, her work in sport governance and marketing in Cyprus ‒ the dynamics of the sport sponsorship context: emergence, development and management practices, is or should be an area of interest in the local context.

She is also known to have published and presented lectures in the field of sport psychology; goal orientations and flow states in female volleyball players; corporate governance practices of national sport governing bodies; and importantly, sport sponsorship management practices in less mature sponsorship markets, which is an exact case in point here, if to be the case from a national context.

Contributed