40th Seoul International Travel Fair |26 June 2025
Tourism Seychelles strengthens engagement with South Korean market
Tourism Seychelles recently showcased the destination’s diverse offerings at the 40th Seoul International Travel Fair (SITF), held from June 5 to 8, 2025.
The event provided a valuable platform to engage with South Korean travel trade professionals, media, and potential travellers, placing Seychelles firmly in the spotlight. Seychelles’ delegation was led by Amia Jovanovic-Desir, manager for South Asian Markets, alongside Saida Mussard, marketing executive, and Stephen Stefaniuk, general manager of Raffles Seychelles.
Over the four-day fair, the team engaged with hundreds of industry stakeholders and consumers eager to explore Seychelles’ unique appeal. They emphasised that Seychelles is much more than a honeymoon destination, offering world-class diving, deep-sea fishing, nature trails, and family-friendly activities that cater to a wide range of interests.
Reflecting on the event, Mrs Jovanovic-Desir said: “Our participation at SITF was a strategic step to enhance Seychelles’ visibility in the South Korean market and deepen awareness of our distinctive brand. South Korean travellers increasingly seek safe, unique, and meaningful experiences, and Seychelles is ideally positioned to meet these desires.”
“Attending SITF provided valuable insights into the preferences and expectations of South Korean travellers. Moving forward, we will focus on targeted marketing initiatives and partnerships to highlight Seychelles as a safe and inspiring destination with a diverse array of experiences for every traveller,” she added.
The Tourism Seychelles stand drew significant attention with captivating visuals of the islands’ pristine beaches and the iconic Vallée de Mai, complemented by a display of the famous coco de mer nut, sparking curiosity and engagement among visitors.
Recognising the market’s potential, Tourism Seychelles plans to maintain continuous visibility through tailored marketing strategies, including leveraging popular local social media platforms such as Naver and inviting influential YouTubers, journalists, and trade representatives to experience the destination first-hand.
Contributed