STB and its partners meet premium tour operators in China |01 June 2019

Photo montage showing highlights of the group’s visit to China

The Seychelles Tourism Board (STB) organised the first-ever joint high-end sales call in China from May 6 – 14, 2019.

The delegation headed by STB representative on the Chinese soil, Jean-Luc Lai Lam, comprised local partners including representatives from Four Seasons Seychelles, Four Seasons Desroches Island, Maia Luxury Resort and Banyan Tree Seychelles.

The group visited high-end travel agents in China such as bespoke travel agencies, premium tour operators and OTA in Beijing, Chengdu, Guangzhou, Shenzhen and Shanghai.

Commenting about this exclusive meeting initiative on the Chinese market, Mr Lai-Lam, regional director of STB, stated that the sales call provided a platform in China for Seychelles’ trade partners to interact with high-end travel agents and tour operators.

He further mentioned that the meeting between the Chinese operators and the representatives from Seychelles was an opportunity to introduce and strengthen the unique selling points of the destination and luxury properties in the Seychelles for the more affluent trade partners in China.

“Our high-end sales call is a key element of our promotional programme in China – providing our tourism partners from Seychelles with a platform to influence and educate the Chinese travel trade on all that Seychelles has to offer and more importantly, to encourage them to bring more Chinese travellers to our islands. This has already proven beneficial to the destination, with more high-end bookings coming in through the different agents that were present,” said Mr Lai- Lam.