SBL launches ‘12 Days of Safe Driving’ campaign |22 December 2025

SBL launches ‘12 Days of Safe Driving’ campaign

As the festive season approaches, Seychelles Breweries Limited (SBL) has unveiled its annual road safety initiative — 12 Days of Safe Driving — designed to encourage responsible choices and safer roads during one of the busiest times of the year.

Running as a social media countdown, the campaign delivers daily reminders, relatable messages, and practical tips urging drivers and partygoers to plan ahead, avoid drinking and driving, and look out for one another. Counting down to Christmas and New Year’s Eve, the initiative blends the joy of the season with a powerful call for responsibility and care.

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