Crafting connections: How Must Have Seychelles turned personalised jewellery into a local brand |11 August 2025

Crafting connections: How Must Have Seychelles turned personalised jewellery into a local brand

By Sunny Esparon

When Covid-19 brought Seychelles’ tourism industry to a grinding halt in 2020, many found themselves at a crossroads. Borders closed, flights were grounded, and hotels that once bustled with visitors from across the globe fell eerily silent. For Christy Bradburn, who had built her career in tourism, the sudden standstill was more than just a disruption, it was a life-changing turning point.

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