‘Inside Seychelles’: Your definitive guide to experiencing the country |13 September 2023
‘Inside Seychelles’ has rapidly evolved from a modest digital platform into a pivotal resource for tourists, offering an unrivaled means to explore Seychelles both online and offline.
This transformation can be attributed to its strategic approach, seamless integration into Regatta50, astute business tactics, and its invaluable feature of being entirely free.
With a year of operation under its belt, Inside Seychelles, powered by Seycreative, has striven to provide the best possible user experience.
Fiona Winterburn, the director of Seycreative who is behind the production of ‘Inside Seychelles’, emphasised their commitment to longevity, reassuring users that the platform is here to stay.
“We gave people the comfort and knowledge that we were here for the long haul, it was not just something that was going to pop up for a day and then disappear,” she stated.
The app's audio streams are meticulously maintained, and weekly WhatsApp messages keep users informed, fostering reliability.
Mrs Winterburn pledged that information will continue to flow, ensuring it remains current.
The recent surge in the app's popularity can be partially attributed to its partnership with Regatta50. Inside Seychelles served as the primary voting platform for the renowned Miss Regatta competition, and the team was present at the event to provide live streaming.
“We deliver content and what people want, on an 'on-demand' basis, when they want it,” Mrs Winterburn explained. Whether users prefer an audio feed, email updates, WhatsApp messages, or social media, Inside Seychelles caters to their preferences.
The digital platform is tailored to provide tourists with a one-stop-shop for all their needs, from packing tips for their Seychelles trip to daily event listings and discounts, and even weather updates.
Inside Seychelles adopts a smart advertising strategy to sustain its free service, opting for an engaging editorial approach over traditional advertising. Advertisements are seamlessly integrated into the platform, captivating users rather than being overlooked.
Mrs Winterburn emphasised, “It is engaging in a way for people to look at, and instead of people just flicking by them, it will be used to create something much more entertaining.”
In terms of statistics, Inside Seychelles’ website and audio streams attract around 30,000 listeners monthly, with the website garnering approximately 90,000-10,000 viewers. Their social media page enjoys an impressive reach of 50,000 people weekly, thanks to continuous promotion.
“It is all organic; we are trying to get people in the best way possible, so as they find us, they can follow us and follow our pages.”
Sunny Esparon
