SWAROVSKI SEYCHELLES WELCOMES COLLECTION I AND REVAMPS SHOP DISPLAY |01 September 2021
A sparkling, pink display at Trinity House has in the last few weeks caught the attention of the many passers-by in Victoria. Swarovski Seychelles has aligned itself to the shop redesign efforts of the international brand, a redesign effort which is also being implemented internationally across all of the brand’s partner stores. The newly updated display is currently being showcased together with Collection I pieces in matching pink hexagon gift boxes. Swarovski’s management is proud to bring the shop’s updated look and stock to the Seychelles public only months after the brand’s international release of Collection I, all part the team’s effort and commitment to keep the outlet updated and current.
Swarovski, established in 1895 Austria, is currently undergoing a process of innovation and reinvention led by Giovanna Engelbert, the company’s newly appointed Creative Director. The main highlights of the international brand’s evolution are the updated swan logo and the Wonder stores all reimagined through the filter of the “Wonderlab”.Wonder stores are to be unveiled in key global markets, as well as in two new locations in New York and Paris, promising to be a feast for the senses featuring a new “candy-like” store concept.
Swarovski Seychelles has welcomed a selection of stock from Collection I, which is the very first creation coming from the “Wonderlab”. Collection I is a very crystal-centric array of jewellery, featuring an explosive creative approach to colour and cut of crystals. Collection I is named after Article I, the first crystal Daniel Swarovski ever sketched. With over 150 SKUs making up the collection, everything from necklaces, earrings and body chains are available with prices ranging from SCR 895 to SCR 8,000.
To coincide with the arrival of Collection I, Swarovski Seychelles has launched a very special give-away promotion. All customers purchasing from Collection Ifrom 1st September to 15th October will be entered into a draw, where four SCR 1,000 gift vouchers will be up for grabs. The winning vouchers will be valid for a period of 6 months, and customers are free to utilise the vouchers to make a purchase of their choice from the wide array of glimmering gems available at the outlet. The four winners of this give-away promotion will be announced on the 15th October on Swarovski Seychelles’ social media platforms.
Together with the arrival of Collection I, Swarovski Seychelles has also restocked some customer favourites as well as some fresh arrivals. The Victoria outlet has received various new watches, adding to its existing glimmering display of high-end Swiss made timepieces. For customer’s looking for the ideal corporate gift for a work occasion or a colleague, various crystal figurines and crystal pens have also been restocked.
The Management and Sales team welcomes the general public to its outlet in Victoria, which is open six times a week, while respecting the health measures in place at the shop when purchasing your piece of something special!