New campaign to promote Seychelles’ unique selling points |23 April 2010
Seychelles’ ‘Best Five’ are a tour de force of all that is special about the islands: the diversity of the granite and coral islands, the many world-ranking beaches found throughout the archipelago, the sapphire seas, the year-round climate that has earned it the epithet of ‘land of perpetual summer’ and the ethnic diversity and harmony of the people.
“These attributes are as much a part and parcel of the Seychelles experience as the Big Five are to African wildlife reserves,” says Alain St Ange, the Seychelles director of Tourism Marketing. “They are free to one and all – an intrinsic part of our tourism landscape for all to enjoy.”
Apart from raising the profile of the islands’ magnificent natural attributes, the thrust of the campaign twins Seychelles with major African wildlife destinations with offers of a twin-hub vacation that will take visitors from the ‘Big Five’ of the African continent to the ‘Best Five’ of the Seychelles Islands – an ideal combination of experiences that is both magical, affordable and unforgettable.
The new mini-campaign, due to be rolled out at the forthcoming ATM and INDABA trade fairs, is set to feature in a wide range of media publications and outlets before it is used in the Seychelles promotional campaigns in Tanzania, Kenya and Uganda at the end of May.