SBL re-introduces Coca-Cola in glass bottle |29 August 2020
The official launch of the new Coco-Cola product (Photo: Joena Meme)
The Seychelles Breweries Ltd (SBL) has proudly revealed its Coca-Cola product in glass bottle after a spell of twenty years.
The Coca-Cola is bottled at the Le Rocher factory in a new 300ml recycling glass packaging format. It has been on the market since last week and the recommended retail price is R14 per bottle (R12 for beverage + R2 as returnable bottle deposit). The Coca-Cola in the glass bottle is available in shops and distributers across Mahé, Praslin and La Digue.
In a small presentation yesterday afternoon at the brewery’s headquarters, Le Rocher, the innovation and project manager, Nicolas Ross, said the company has decided to re-introduce the Coca-Cola in glass bottle due to the ever changing and popular emotional demands of the local customers, alongside the mega global trends around the world in having the product in recycling glass bottles.
“At Seychelles Breweries, we are always looking for ways to delight our customers and we have been listening for a number of years to their calls to bring back the Coca-Cola in glass bottles which we are doing now,” Mr Ross said.
He noted that the 300ml Coca-Cola returnable glass bottle offers choices to Coca-Cola customers between the 300ml glass bottle and the 500ml PET bottle still on the market, including of course the family party 1.5ml Coca-Cola in PET.
Mr Ross said that the introduction of the product in glass bottle will limit the number of PET bottles in the environment which will be an added plus in preserving the natural beauty of the country. As the glass bottle is recyclable, he called on consumers to join the company to help the environment by ensuring they return the glass bottle after consuming whereby they will get their R2 back as deposit.
He noted that by returning the glass bottles, this will contribute to bringing fewer PET bottles in the country and hence, enormous “savings on the country’s foreign exchange which can be used for other purposes”.
He said that in the future the company will look into re-introducing other soft drinks in glass bottles.
Other soft drink products in glass bottle include Ginger Ale, Tonic Water and Sparkling Water (Soda).
Patrick Joubert
