Seychelles, Shanghai Changfeng Ocean World jointly launch ‘Around the World’ summer campaign |05 August 2021
Mr Lai-Lam (first left) and other guests at the Tourism Seychelles exhibition
Tourism Seychelles together with Shanghai Changfeng Ocean World (a national AAAA-level scenic spot located in the Changfeng park in the downtown Shanghai) a subsidiary of the international entertainment giant ‘Merlin Entertainment’ (second-largest theme park company in the world), officially launched the ‘Around the World’ summer holiday campaign.
This is in collaboration with ‘The Octonauts Travels the World’ (Famous British Children’s programme). Visitors, especially families with kids, were invited to visit and experience the ‘Around the World’ campaign to explore the oceans of the world.
Tourism Seychelles not only leveraged this cooperation to continue to increase the awareness and popularity of Seychelles as a destination among potential travellers, but also shared knowledge of Seychelles’ marine life, natural environment, local customs, and focus on the concept of sustainable tourism.
“This comes at a turning point when consumers are focusing more and more on environmental protection and experiences that are centred on nature due to the Covid-19 pandemic. Seychelles’ long history of continuous environmental protection efforts and sustainable tourism, creates a key tourism destination for future potential travellers as the world slowly starts to open up to new changes in consumer demands,” said Jean-Luc Lai-Lam, tourism director for China.
The ‘Around the World’ summer holiday campaign was inaugurated by Tourism Seychelles’ exhibition that lasted two weeks. Through videos, images, and different interactions (e.g. kids could learn about the different marine life in the ocean of Seychelles and be given cards to paint), visitors (especially family with kids) could experience, and learn more about Seychelles, and its natural environment, marine life and the concepts of sustainable tourism.
The ‘Around the World’ summer holiday campaign will run through the entire summer holiday in July and August 2021, whereby Singapore, the UK and Fiji will each take turns after Seychelles to hold their own exhibition for two weeks each.
Press release from Tourism Seychelles
