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STB pre-launches new coffee table book at Asian Dive Expo |17 April 2014

The Seychelles Tourism Board’s (STB) new coffee table book was pre-launched at the recent Asian Dive Expo in Singapore.

STB’s chief executive Sherin Naiken, who was accompanied by tourism consultant Glynn Burridge at the Expo, pre-launched the book entitled ‘Seychelles: Unexpected Treasures’.

The book, which is the latest addition to STB’s suite of promotional coffee table books, is a spectacular collection of Seychelles’ underwater images by renowned Nikon professional photographer, Imran Ahmad, who came to Seychelles to photograph its beauty above and beneath the waves, travelling as far as Aldabra where many of the photographs in the book were shot.

The pre-launch took place at the Seychelles stand at the Asian Dive Expo that Seychelles traditionally attends to promote its attractions as a dive destination and which proved to be an appropriate backdrop.

The Seychelles stand was manned by Seychelles' marketing officers Mavreen Pouponneau and Maria Morel with Seychelles' tourism ambassador in Singapore, Susanne Rose, also in attendance.
The limited stock of ‘Seychelles: Unexpected Treasures’ immediately proved popular with visitors to the stand as Seychelles' latest coffee table book experienced its first sales.
A complementary copy was also presented to Ms Rose.

"This spectacular collection of images of Seychelles' underwater world is certainly one that does Seychelles proud. Many divers do not know of Seychelles as a superb diving destination and, perhaps, in the interests of conservation, we have been partially responsible for that but, thanks to this book, the secret is definitely out," commented Ms Naiken.

The Seychelles Minister for Tourism & Culture Alain St Ange and Mr Burridge, who is also the STB's chief copywriter, collaborated with Imran Ahmad on the production of the coffee table book, ably assisted by the production department of the STB.

‘Seychelles: Unexpected Treasures’ is already registered in two international book competitions: one for diving and one for excellence in printing.

The 'Seychelles: Unexpected Treasures' coffee table book will be officially launched by Minister St Ange and co-author/publisher of the book at the press conference of the Carnaval International de Victoria (April 25-27, 2014) after which it will go on sale to the public.

 

 

 

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